My first experience working in the home builder industry was with Stanley Martin Homes. I started as a Full Stack Developer and moved into an higher role as an Web Applications Development Manager. Engineering new code bases for web interfaces & applications projects using C# and the .Net framework while working an internal team using Scrum and Kanban.
Frameworks and applications used for in-house projects
Corporate site new design and development
as the infrastructure to handle daily site maintenance and marketing workflows to help promote homes and sales.
Key features that where also developed to enhance marketing sales and data driven processes
Created data driven rss feeds from various internal databases. The feeds also promote marketing sales, and up to date data for cross-platforms
Integrated dynamic user forms for the CRM and engagement services such as, marketing automation, analytics, and generating new leads
Created service worker applications to process and populate feeds for real estate marketplaces such as BDX, Realtor and Zillow
Implemented data driven map views for rendering neighborhoods and product coordinates that are provided from the web admin
Yearly web sessions of the new corporate website since 2018
Sessions
Sessions
Sessions
Created a new content management environment for maintaining daily site workflows and processing CRUD operations
This is the previous web and admin interface that was used by the business before 2018
The original concept of the website faced many challenges such as navigation, branding, search engine optimization, and content management. All in-house products required a complete re-design and a clean thought process to handle daily operations for the business.
