Stanley Martin Homes focuses in the home building industry and selling a wide variety of homes across the east coast. Starting as a Full Stack Developer, I engineered a new back to front-end using C# .Net and Introduced a complete new brand identity for Marketing and established a responsive workflow across various platforms.

toolbox

Frameworks and applications used for in-house projects

website Re-Brand

Corporate site new design and development

New design and development

On the re-design initiative, I constructed the site branding, navigation, site search optimization, user workflows, back-end and engineered innovative solutions to help promote a new home buyer experience.

Core Site Features

Key features that where also developed to enhance marketing sales and data driven processes

Dynamic XML Feeds

Created data driven rss feeds from various internal databases. The feeds also promote marketing sales, and up to date data for cross-platforms

Sales Force Integration

Integrated dynamic user forms for the CRM and engagement services such as, marketing automation, analytics, and generating new leads

Service Workers

Created service worker applications to process and populate feeds for real estate marketplaces such as BDX, Realtor and Zillow

Google Maps API

Implemented data driven map views for rendering neighborhoods and product coordinates that are provided from the web admin

proven results

Yearly web sessions of the new corporate website since 2018

2018-2019

1,723,998

Sessions

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2019-2020

3,318,997

Sessions

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2020-2021

5,676,678

Sessions

View Report

Web Admin Dashboard

Created a new content management environment for maintaining daily site workflows and processing CRUD operations

Features

  • Custom logo for platform identity and naming for business initiatives
  • New brand and developed interface using C# and .Net
  • Custom wsywig editor using Froala for text and image management
  • User access roles and page permissions
  • CRUD operations and form validation
  • Custom responsive templates for all page types and corporate web pages
  • Custom dynamic friendly urls for SEO and tracking

Front-End history

This is the previous web and admin interface that was used by the business before 2018

Room for improvements

The original concept of the website faced many challenges such as navigation, branding, search engine optimization, and content management. All in-house products required a complete re-design and a clean thought process to handle daily operations for the business.