My first experience working in the home builder industry was with Stanley Martin Homes. I started as a Full Stack Developer and moved into an higher role as an Web Applications Development Manager. Engineering new code bases for web interfaces & applications projects using C# and the .Net framework while working an internal team using Scrum and Kanban.

toolbox

Frameworks and applications used for in-house projects

website Re-Brand

Corporate site new design and development

Using C# and the .Net Framework

as the infrastructure to handle daily site maintenance and marketing workflows to help promote homes and sales.

Core Site Features

Key features that where also developed to enhance marketing sales and data driven processes

Dynamic XML Feeds

Created data driven rss feeds from various internal databases. The feeds also promote marketing sales, and up to date data for cross-platforms

Sales Force Integration

Integrated dynamic user forms for the CRM and engagement services such as, marketing automation, analytics, and generating new leads

Service Workers

Created service worker applications to process and populate feeds for real estate marketplaces such as BDX, Realtor and Zillow

Google Maps API

Implemented data driven map views for rendering neighborhoods and product coordinates that are provided from the web admin

proven results

Yearly web sessions of the new corporate website since 2018

2018-2019

1,723,998

Sessions

View Report

2019-2020

3,318,997

Sessions

View Report

2020-2021

5,676,678

Sessions

View Report

Web Admin Dashboard

Created a new content management environment for maintaining daily site workflows and processing CRUD operations

Features

  • Custom logo for platform identity and naming for business initiatives
  • New brand and developed interface using C# and .Net
  • Custom wsywig editor using Froala for text and image management
  • User access roles and page permissions
  • CRUD operations and form validation
  • Custom responsive templates for all page types and corporate web pages
  • Custom dynamic friendly urls for SEO and tracking

Front-End history

This is the previous web and admin interface that was used by the business before 2018

Room for improvements

The original concept of the website faced many challenges such as navigation, branding, search engine optimization, and content management. All in-house products required a complete re-design and a clean thought process to handle daily operations for the business.