Stanley Martin Homes focuses on the home building industry in selling a wide variety of homes across the east coast. As the first in-house Full Stack Developer, I assessed technical debt and engineered multiple solutions using C# .net and agile methodologies. Throughout my journey, I established a sustainable and responsive workflow to promote new acquisitions, daily tasks and the overall homebuyer experience for the business.
Frameworks and applications used for in-house projects
Corporate site new design and development
On the re-design initiative, I constructed the site branding, navigation, site search optimization, user workflows, back-end and engineered innovative solutions to help promote a new home buyer experience.
Key features that where also developed to enhance marketing sales and data driven processes
Created data driven rss feeds from various internal databases. The feeds also promote marketing sales, and up to date data for cross-platforms
Integrated dynamic user forms for the CRM and engagement services such as, marketing automation, analytics, and generating new leads
Created service worker applications to process and populate feeds for real estate marketplaces such as BDX, Realtor and Zillow
Implemented data driven map views for rendering neighborhoods and product coordinates that are provided from the web admin
Yearly web sessions of the new corporate website since 2018
Sessions
Sessions
Sessions
Created a new content management environment for maintaining daily site workflows and processing CRUD operations
This is the previous web and admin interface that was used by the business before 2018
The original concept of the website faced many challenges such as navigation, branding, search engine optimization, and content management. All in-house products required a complete re-design and a clean thought process to handle daily operations for the business.
