A motor, capturing the intricate details of its mechanical components and design

Case Study

Fantasy Factory Performance

Located in Maryland, this motorsport performance shop offers advanced technology and skilled technicians specializing in engine building, tuning, suspension, and custom exhaust systems.

  • React
  • Tailwind CSS
  • WordPress

Overview

The Fantasy Factory Performance project began with a brand identity refresh — I designed their logo to convey speed, precision, and performance engineering. But beyond the visual identity, I built out their complete e-commerce storefront on WordPress/WooCommerce with a product catalog for automotive parts (intake systems, exhaust kits, suspension components) featuring a mega-menu navigation, category-based filtering, and product detail pages with technical specifications, pricing tiers, and add-to-cart integration. I also created merchandise assets (T-shirt designs, shop banners) that extend the brand across physical touchpoints.

Role
Developer & brand designer
Scope
Logo, WooCommerce storefront, merch
Type
Motorsport e-commerce
Year
2022

Colors

Primary
Secondary
Tertiary
Accent

Storefront

WooCommerce storefront for Fantasy Factory Performance: mega-menu category filters, technical spec tables, dynamic pricing, and cart/checkout—built with React product pages and Tailwind CSS.

Mega menu with car brands and models for quick catalog navigation.
Storefront homepage with pricing structure, car models, and offered services.

Storefront homepage with pricing structure, car models, and offered services.

Products page with sidebar category navigation and a product grid.

Products page with sidebar category navigation and a product grid.

Displaying a detailed list of products available under the product manifest, categorized for easy navigation.

Displaying a detailed list of products available under the product manifest, categorized for easy navigation.

Features

Brand assets

Fantasy Factory Performance brand identity and merchandise: scalable SVG logo for web, print, and apparel, plus shop banners, T-shirt graphics, and marketing collateral with a consistent visual language.

Photograph of the shop building, prominently featuring the shop's vibrant banner that displays its brand identity.
Chevy SS parked in front of the shop beneath the branded building banner.

Chevy SS parked in front of the shop beneath the branded building banner.

A logo representing the brand identity.

A logo representing the brand identity.

Features