Stanley Martin Homes

A tastefully decorated room featuring contemporary furniture and a modern kitchen setup, characterized by sleek designs and a sophisticated aesthetic.

A residential construction company that specializes in building new homes in the United States. The company was founded in 1966 and is headquartered in Reston, Virginia.

Role

As the first in-house Full Stack Developer, I led the development of our Corporate Website and Administrative Portal from the ground up, both of which became essential tools for streamlining Marketing’s daily operations. In addition to these projects, I provided hands-on technical support for web development challenges and introduced innovative web-based and micro-service solutions that were key to enhancing our business processes.

Technology

Colors

Corporate Brand

As part of the website redesign initiative, I successfully developed and designed a new corporate site that emphasized site branding, enhanced navigation, and optimized site search functionality.

Front cover image of the corporate homepage, guiding the user in their journey to find a new home by location.

A full webpage design displaying various aspects of a homebuilding company, including details about their services across different states and career opportunities, featured prominently on the homepage.

A detailed overview of a neighborhood featured on a real estate company's website. The page includes prominent highlights of the local area, such as notable schools and homes available for immediate occupancy. Visual elements may include maps, photographs of the neighborhood, and icons representing key amenities.

Showcasing a selection of move-in ready homes available for sale, presented by a real estate company. The page features high-quality images of various houses, along with detailed descriptions, prices, and key features such as number of bedrooms and bathrooms. Icons or bullet points highlight amenities like nearby schools, parks, and public transport options.

Features

Built a in-house backend admin and frontend to maintain the corporate and marketing workflows.

Intergrated Froala as a wysiwyg editor to maintain customer facing content.

Utilized Google Maps & Location Services API to present neighborhoods and communities across various locations.

Developed all responsive templates for interior page types and corporate web pages.

Implimented a custom dynamic friendly url structure for search engine optimizations.

Established SalesForce intergration using pardot forms to generate leads and UTM tracking for marketing & analytics.

Utilize QR Code API & Recaptcha V3 registration to allow sales teams to interact safely with potential home buyers.

Created npm packages and transpiled SCSS libraries like Bootstrap 5 and Syncfusion, and utlitze Figma Tokens Studio to seamlessly transfer design decisions to our product designer, enhancing consistency and responsiveness in our development workflow.

I developed a safety compliance application that allows authenticated members to submit checklists, significantly improving submission tracking compared to traditional methods.

Home Model Kiosk Interface

Designed and implemented an engaging interactive kiosk, providing new homeowners with an immersive experience to explore and learn about the community and various house styles available.

Providing an overview of the homebuilder's presence in the neighborhood, including key information about the company, its offerings, and the benefits of living in the community.

Providing details and recommendations about attractions, amenities, and points of interest located near a specific location or property.

Site map displayed on a kiosk, providing a visual representation of the website's structure and navigation, allowing users to easily locate and access different sections and pages.

A selection for Single Family & Multi Home categories to preview avaialable homes