Autobathz

Complete brand identity refresh and marketing site rebuild for a mobile automotive detailing company: logo overhaul, service storytelling, package presentation, gallery, and contact/booking calls to action.

Role

I was brought in during a critical rebrand phase. The old logo had lost resonance and the site no longer matched the premium detailing work. I led the brand identity overhaul: new logo design (vector SVG), refreshed color palette, and updated typography. Then I rebuilt Autobathz as a Next.js marketing site with Tailwind, covering services, pricing packages, a before/after gallery with image comparison, and a contact/quote flow that drives booking inquiries. LocalBusiness structured data and SEO-minded service sections support discovery for mobile detailing, PPF, ceramic coating, and related offerings.

Technology

Colors

Brand Identity Refresh

Complete visual overhaul from outdated branding to a modern, premium automotive aesthetic: logo, color system, and full marketing site rebuild.

Old Logo *Ai Generated

New Logo (Adobe Illustrator)

Service Website & Booking Flow

Mobile detailing marketing site with service packages, booking CTAs, and brand-forward pages for wash, protection, and fleet work—plus before/after proof. No cart or ecommerce checkout.

Autobathz homepage hero screenshot with headline, service list, Get Quote and View Pricing CTAs

Autobathz About section — Restoring Lasting Shine with store hours and Maryland Detail Academy certification

Autobathz services section grid with fleet washing, mobile detailing, PPF, sanitization, and more

Autobathz Results gallery with draggable before/after comparison sliders for paint correction

Features

Led a full brand identity refresh for Autobathz — a premium mobile automotive detailing company — with a new SVG logo built for web, print, and apparel, a dark automotive color system with green accents, and typography that stays sharp on hero photography and service pages.

Built a Next.js and Tailwind marketing site that presents mobile car detailing, paint correction, ceramic coating, paint protection film (PPF), and fleet washing packages with clear service storytelling and pricing guides — intentionally without an ecommerce cart or checkout.

Designed conversion paths from services and pricing into quote and booking inquiries: sticky mobile CTAs, contact sections, and appointment-ready forms that turn browsers into booked detailing jobs across the DMV service area.

Shipped a custom before-and-after comparison gallery with a draggable slider, touch support, and responsive layout so paint correction and detailing results prove the work on desktop and mobile.

Implemented LocalBusiness structured data and SEO-focused service sections for mobile detailing, surface protection, and fleet programs — giving search engines accurate brand, service, and location signals for Washington D.C., Maryland, and Virginia customers.